What is a Brand Store and what are its advantages?
Using available tools has become essential for any brand striving for online success. The Amazon Brand Store is one such tool. It offers a range of benefits for sellers, allowing them to build unique storefronts, showcase products in an attractive way, and strengthen relationships with customers.
In this article, we will take a closer look at why having a Brand Store on Amazon is worthwhile, what benefits it brings to your brand, and how you can leverage its potential to increase sales and enhance your presence on Amazon.
What is an Amazon Brand Store?
A Brand Store is essentially a personalized online store on the Amazon platform, dedicated to brands and sellers registered in the Brand Registry. It’s a place where you can create your unique website, presenting products in an appealing manner.
With it, you have the opportunity to tell your brand’s story, emphasize its values, and build connections with customers. Each store has its own individual URL, making it easy to share. Additionally, by creating one, you gain access to data that helps track website traffic and analyze sales performance. The Brand Store creator offers a simple way to experiment with pre-made templates and create custom layouts, giving you the opportunity to stand out in the crowd.
How to create a Brand Store?
To create a store on the Amazon platform, start by using the store creator available in the advertising console. This tool allows you to create personalized storefronts using pre-made templates and simple content editing tools. You can add images, product descriptions, and other graphic elements to customize the look of your store to match your brand.
After logging into Seller Central, find the “Brand Store” or “Manage Stores” option. Then, choose one of the available templates that best suits your needs.
Once you select a template, customize it to your needs by adding a logo, graphics, product images, descriptions, videos, and other content you want to include in your store. You can also rearrange them and adjust the website layout. Next, add sections and products to your store using the options available in the chosen template. You can create various sections, such as the homepage, gallery, product page, etc., and place your products with their descriptions and graphics in them.
When you finish creating your store, submit it for review. This process typically takes up to 24 hours. Once approved, it will be available to customers, allowing you to promote and sell your products in a professional shopping environment on the Amazon platform.
Advantages of a Brand Store
Having an Amazon Brand Store brings many benefits that are worth noting. Firstly, it allows generating additional traffic sources through a unique URL, which can be shared on various platforms, such as social media or email marketing campaigns. This helps reach customers both from within the platform and external sources.
Additionally, the store can serve as a landing page for sponsored brand ads and display ads, increasing the effectiveness of advertising campaigns. It helps build greater trust in the brand, which can lead to increased sales among both existing and new customers. Moreover, it enhances the user experience on mobile devices.
