Kaufland Marketplace in Poland – Launch on August 7, 2024
In August 2024, Kaufland Global Marketplace officially launched in the Polish market. Since then, the platform has grown rapidly, reaching up to 3 million online visitors per month in Poland and attracting over 3,000 registered sellers. For e-commerce businesses looking to expand across Europe, Kaufland Marketplace remains one of the most dynamic opportunities available.
What is Kaufland Marketplace?
Kaufland Marketplace is an online shopping platform that will be integrated with the website kaufland.pl. Operating in a marketplace model, Kaufland will allow collaboration with external retail sellers who will be able to offer their products on the site. Customers will gain access to millions of items across more than 6,400 categories, making the selection truly impressive.
Kaufland Global Marketplace brings not only a change in how Poles shop online but also a range of benefits for sellers. Firstly, for the first three months after launch, no commissions will be charged, which could be a tempting proposition for entrepreneurs looking for new growth opportunities. Additionally, discounts offered on sponsored product ads can help further promote listings. Additional services, such as Kaufland Fulfillment, enabling the delegation of order picking, packing, and shipping directly to the customer, are an additional advantage of this platform that may attract sellers looking for comprehensive solutions. As a result, Kaufland Global Marketplace becomes not only a sales venue but also a business partner, offering support and tools necessary to achieve success in the e-commerce market.
Previous successes
Kaufland Marketplace operates successfully in Germany, the Czech Republic, and Slovakia, where it has become one of the largest online trading platforms. In Germany, the platform attracts up to 32 million online visitors per month and offers over 45 million products. Following the launches in Poland and Austria in 2024, the marketplace expanded to France and Italy in 2025, and announced further launches in Spain and the Netherlands for summer 2026. Across all markets, Kaufland now has over 13,000 registered sellers and reaches approximately 139 million online consumers.
Expansion into the Austrian market
Kaufland Marketplace launched in Austria in September 2024. In its first year, Kaufland.at attracted around 1 million online visitors per month and over 5,000 registered sellers — with the number growing more than 50% in the second half of 2025. Revenue on the Austrian marketplace grew by 439% year-on-year in 2025. In Poland, revenue growth reached 322% over the same period. Kaufland’s goal for the Austrian market is to become the largest online marketplace in the country
To take advantage of the opportunity to sell on Kaufland Marketplace in Poland, Austria, and other European markets, it is advisable to ensure VAT registration in each country where goods are stored or where the platform operates. amavat® offers comprehensive assistance in this process, ensuring that all formalities are handled efficiently and smoothly. Contact us to learn more about VAT registration for Kaufland sellers across Europe.
Why join Kaufland Marketplace?
Kaufland Marketplace offers a range of benefits for sellers, making it an attractive option for e-commerce business development:
- Wide reach – access to approximately 139 million potential online customers across nine European markets (with planned expansion to 220 million with the addition of Spain and the Netherlands).
- High brand awareness – Kaufland is a recognizable brand with over 1,600 stores in 8 countries.
- Multi-marketplace technology – one registration provides access to all Kaufland markets.
- Multi-channel marketing – included SEO, SEA, price comparisons, social media, customer leaflets.
- Advanced on-site marketing options – Sponsored Product Ads, promotional coupons, flash discounts, savings week, app coupons.
- Support for popular payment methods – available in all countries.
- Free product data translation service – and customer inquiries.
- Personal support for sellers – in various languages.
- Fair and transparent conditions – no contractual periods.
Exclusive Early-Bird offer
Kaufland regularly offers promotional conditions for sellers entering new markets. With the upcoming launches in Spain and the Netherlands, new Early-Bird benefits are expected to be announced. Current sellers in Poland and Austria should check the Kaufland Seller Portal for the latest fee structures and available promotional programmes.
Prospects and expectations
Kaufland Marketplace has already established a strong position in the Polish e-commerce market. Despite strong competition from platforms like Allegro, Temu, and AliExpress, Kaufland has grown rapidly thanks to its recognizable brand and retail experience, achieving up to 3 million monthly online visitors in Poland within the first year. High-quality service, a wide selection of products, and attractive cooperation conditions can attract both sellers and customers.
With successful operations in Poland, Austria, Germany, Czech Republic, Slovakia, France, and Italy, and planned launches in Spain and the Netherlands in summer 2026, Kaufland Marketplace is establishing itself as the largest marketplace network of European origin, with a potential reach of 220 million online consumers.
Summary
Kaufland Marketplace is a rapidly growing opportunity for e-commerce sellers across Europe. Having launched in Poland and Austria in 2024 and expanded to France and Italy in 2025, the platform continues its European expansion into Spain and the Netherlands in 2026. With its wide reach, brand recognition, and attractive cooperation conditions, Kaufland Marketplace can become one of the leading players in the Polish e-commerce market. We encourage you to join and take advantage of the exclusive Early-Bird offer to fully exploit the potential that this new platform brings.
With revenue growth of 322% in Poland and 439% in Austria year-on-year in 2025, Kaufland Marketplace demonstrates its rapidly growing importance in the European e-commerce landscape. This is an excellent opportunity for sellers to expand their business and reach new customers across Europe through a single, integrated platform.
Iga Turniak
