Kaufland Marketplace in Poland – Launch on August 7, 2024
On August 7, 2024, the long-awaited shopping platform, Kaufland Marketplace, will debut in the Polish market. This event, which all e-commerce sellers should pay special attention to, will open up new opportunities for expansion and reaching a wide range of customers.
What is Kaufland Marketplace?
Kaufland Marketplace is an online shopping platform that will be integrated with the website kaufland.pl. Operating in a marketplace model, Kaufland will allow collaboration with external retail sellers who will be able to offer their products on the site. Customers will gain access to millions of items across more than 6,400 categories, making the selection truly impressive.
Kaufland Global Marketplace brings not only a change in how Poles shop online but also a range of benefits for sellers. Firstly, for the first three months after launch, no commissions will be charged, which could be a tempting proposition for entrepreneurs looking for new growth opportunities. Additionally, discounts offered on sponsored product ads can help further promote listings. Additional services, such as Kaufland Fulfillment, enabling the delegation of order picking, packing, and shipping directly to the customer, are an additional advantage of this platform that may attract sellers looking for comprehensive solutions. As a result, Kaufland Global Marketplace becomes not only a sales venue but also a business partner, offering support and tools necessary to achieve success in the e-commerce market.
Previous successes
Kaufland Marketplace is already successfully operating in Germany, the Czech Republic, and Slovakia, where it has gained great popularity. In these markets, the platform has become one of the largest trading services on the Internet, attracting millions of users. In Poland, before the official launch, over 2,000 sellers have already registered, indicating a high level of interest and trust in the Kaufland brand.
Expansion into the Austrian market
After debuting in Poland, Kaufland Marketplace plans further expansion. In September 2024, the platform will also launch in Austria. This step will open another large market for online sellers, allowing them to reach an even wider range of customers. With the expansion into Austria, Kaufland Marketplace strengthens its position as a key player in the European e-commerce market.
To take advantage of the opportunity to sell in the Polish and Austrian market as early as the fourth quarter of 2024, it is advisable to ensure a quick VAT registration in Poland and Austria. amavat® offers comprehensive assistance in this process, ensuring that all formalities are handled efficiently and smoothly. Contact us to learn more and register in time before the launch of Kaufland Marketplace.
Why join Kaufland Marketplace?
Kaufland Marketplace offers a range of benefits for sellers, making it an attractive option for e-commerce business development:
- Wide reach – access to 81 million potential online customers in various countries.
- High brand awareness – Kaufland is a recognizable brand with 1,550 stores in 8 countries.
- Multi-marketplace technology – one registration provides access to all Kaufland markets.
- Multi-channel marketing – included SEO, SEA, price comparisons, social media, customer leaflets.
- Advanced on-site marketing options – Sponsored Product Ads, promotional coupons, flash discounts, savings week, app coupons.
- Support for popular payment methods – available in all countries.
- Free product data translation service – and customer inquiries.
- Personal support for sellers – in various languages.
- Fair and transparent conditions – no contractual periods.
Exclusive Early-Bird offer
To encourage sellers to join, Kaufland offers special benefits within the Early-Bird offer on kaufland.pl and kaufland.at, available for the first 3 months after launching the new market:
- 0% commission – all revenue goes to the seller.
- €1,200 discount – on Sponsored Product Ads in both markets.
Prospects and expectations
The entry of Kaufland Marketplace into the Polish e-commerce market is a step that can significantly impact the landscape of online shopping in Poland. Despite strong competition from platforms like Allegro, Temu, or Aliexpress, Kaufland has a chance to succeed thanks to its recognizable brand and retail experience. High-quality service, a wide selection of products, and attractive cooperation conditions can attract both sellers and customers.
The expansion into the Austrian market in September is another strategic step that will strengthen Kaufland Marketplace’s position on the European e-commerce map. This will allow sellers to take advantage of new sales markets, increasing their chances of success and growth.
Summary
Kaufland Marketplace is a new, exciting opportunity for e-commerce sellers in Poland. The official launch of the platform on August 7, 2024, is a date worth marking in the calendar. With its wide reach, brand recognition, and attractive cooperation conditions, Kaufland Marketplace can become one of the leading players in the Polish e-commerce market. We encourage you to join and take advantage of the exclusive Early-Bird offer to fully exploit the potential that this new platform brings.
With the September debut in the Austrian market, Kaufland Marketplace proves its ambitious expansion plans and determination to build a strong position in the European e-commerce market. This is an excellent opportunity for sellers to expand their business and reach new customers both in Poland and in other European countries.
Iga Turniak
